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MarketYourLawPractice.co.uk Product Profile
What is MarketYourLawPractice.co.uk?
MarketYourLawPractice.co.uk is a unique, interactive, web-based tool designed to help lawyers improve their marketing skills and attract new clients.
MarketYourLawPractice.com contains literally hundreds of tools and has been designed to electronically replicate a one-on-one attorney marketing coaching program, with access to the content 24 hours per day, seven days per week.
Why was MarketYourLawPractice.com created?
MarketYourLawPractice.com was created to fill a void in the marketplace. Lawyers learn many things in law school that help them become good lawyers, but they don't learn how to market their services or how to manage and grow their practice. Many lawyers lack access to those with expertise in law firm marketing. Some law firms find it cost-prohibitive to hire marketing consultants. The tools and tips in MarketYourLawPractice.com will help lawyers in every type of practice, from the solo practitioner to a lawyer in a large law firm.
Who created MarketYourLawPractice.co.uk?
MarketYourLawPractice.co.uk was developed by law firm marketing veteran and entrepreneur Terrie S. Wheeler, MBC, President of Professional Services Marketing, Inc. (PSM).
Terrie has more than 20 years of business planning and marketing experience. She served for 13 years as a law firm marketing director in three Twin Cities law firms, and for the past 12 years, through her firm, Professional Services Marketing, Inc., has helped scores of services firms develop and implement strategic business and marketing plans. Terrie founded Professional Services Marketing, Inc. (PSM) in 1996. In addition, Terrie served on the ethics board of her state bar association and is extremely familiar with the ethical Rules of Professional Conduct lawyers need to follow.
What is Professional Services Marketing, Inc.?
Professional Services Marketing, Inc. (PSM) is a marketing consulting firm that works with professional services firms and individual professionals to develop and implement creative, cost-effective, and results-oriented strategies to grow their business. PSM does this by serving as the outsourced marketing department for its clients. PSM works with clients not quite large enough to support an in-house marketing department, but in need of a higher-level strategic approach to new business development.
Who is Geotrupes Consulting?
Geotrupes was founded by James Dunning in 2008 as a specialist consultancy providing services to the legal services sector. Targeting both private practice and in-house legal service providers, Geotrupes provides strategy advice and bespoke training with the focus throughout on combining James Dunning’s and his colleagues’ experiences working in both the legal and non-legal sectors. Both James Dunning and Peter Blair have Masters Degrees in Business Administration from London Business School. James Dunning previously worked as a solicitor at Herbert Smith and as Assistant General Counsel and lead M&A negotiator at TXU Europe Group plc. Prior to founding Geotrupes Consulting, James successfully founded, developed and later sold his own business in the renewable energy sector.
Who was MarketYourLawPractice.com designed for?
MarketYourLawPractice.com was designed specifically for lawyers who may not have the resources to hire marketing consultants or marketing coaches. MarketYourLawPractice.co.uk provides subscription-based access to a program with a comprehensive array of marketing tools and resources, as well as to personalised advice and encouragement through opportunities to interact with MarketYourLawPractice.co.uk marketing coaches through practice-specific Webinars and interactive technology on the website.
Those most likely to benefit from a subscription to www.MarketYourLawPractice.com include:
How does MarketYourLawPractice.co.uk help attorneys?
Using cutting-edge, web-based technology, MarketYourLawPractice.com helps lawyers accurately assess their skill sets and develop and implement creative, results-oriented marketing plans uniquely tailored to each attorney's unique points of difference in the marketplace. Each plan is built around the PSM Four Pillars of MarketingSM:
MarketYourLawPractice.co.uk helps lawyers:
Our secure web-based technology allows each subscriber to have his or her own "version" of the site. All assessment results, plans and personal marketing activities are stored in My Marketing Folder. In addition we offer subscribers:
What is included in a subscription to MarketYourLawPractice.com?
A one-year subscription to MarketYourLawPractice.com includes full access to over 1,000 pages of tools, tips, checklists and downloadable templates, and nearly 100 interactive tools stored in My Marketing Folder. In addition, members have access to our 20 implementation modules, each of which have a Module overview, module assessment, module planning tools, module implementation resources, and a module measurement tool. The modules are organised under the Four Pillars of Marketing and include:
In addition, the subscription includes interactive features such as Ask a Marketing Question, Join a Practice Group, Web-Based Orientation Sessions, Talk to your Peers Discussion Board, Action Plan Reminder Messages, My Marketing Folder, Your Favorites, Self-scoring Assessments, Print-Friendly Pages, ongoing updates to the MarketYourLawPractice.co.uk site, and other features summarised here.
Why should lawyers subscribe to MarketYourLawPractice.com?
There is simply nothing else on the market like it - - access to the best minds in legal sector marketing, for a small percentage of the cost to hire a consultant or personal marketing coach.
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